CQ Approach
What is the CQ™ Business Development Approach?
CQ™ is a comprehensive and individualized approach that has been proven to help Chairs build great groups more quickly and with less stress. Unlike most sales strategies, CQ™ is designed to help you overcome the blocks and fears that can hinder your success while helping you easily master the non-salesy approach that has worked for countless non-salesy professionals!
How was the CQ™ Approach developed?
CQ™ was developed from the in-the-field experienceof Suzanne Livingston personally signing hundreds of executive level members herself, building successful teams selling to the same market , and the learnings gained from developing and delivering the training, tools, and coaching that has helped her clients and employees succeed.
What’s so different about CQ™ versus other approaches?
One of the most noticeable differences between CQ™ and other approaches is the absence of the intent to manipulate your “prospect”. You will never be trained how to “dig for pain” so you can use it to help “persuade” the person sitting across from you to do what you want them to do. CQ™ is based on the four cornerstones of Clarity, Contribution, Communication, and Choice as opposed to Pain, Persuade, Manipulate, and Close. CQ™ is not the only way you can successfully fill your groups but, across the board, people are preferring it to traditional methods. Perhaps that’s because CQ™ is…
- Consistent with being a Chair…instead of a salesperson
- Easier to master than most “Sales Systems” and “Sales Methods”
- Proven to increase “closing” ratios and shorten build time
- Effective at identifying and overcoming call reluctance’s and fears
- Making the process of successfully building a group more enjoyable
- Successful at demonstrating effective Chair/Member relations
- Foundational to a long-term Chair/Member relationship instead of a quick sale
The bottom-line…it works!
