This is a fantastic find, and really great timing for me. I am just now 2 months out of training and building my first SB group. I appreciate the information, concepts and direction you provide on this blog. I would like to know if there are any examples of “introduction scripts” for calling prospective members that you can share, and what questions you might suggest for new chairs building their frist group. My current cold call script has provided 14 RSVP’s for my first event, yet it may be more about the benefits of membership, what contributions they might receive or value form membership, and less about them and the qualifying process. Can you speak to that, or make any suggestions for a new chair just getting started.

I appreciate your input.

-Scott Taylor, LA Chair

Your comment also speaks to the fact that when you invite someone to be a member of your group you are not just making a “sale”. You are engaging in a (hopefully) long-term relationship with someone that you are going to be giving a great deal of time and attention to. There is a significant difference between starting that relationship in a peer-to-CEO mode verses salesperson-to-CEO mode.

Someday I’ll write a post about the Chair (who will forever remain anonymous  ) who was so sales-focused in their selection interviews that when they had their first group meeting the members expected them to serve the coffee…Yikes!