Posted by: suzannelivingston | May 9, 2008

Sales-Mode vs. Contribution-Mode™

Are you in Selling-Mode or Contribution-Mode™?

Recently some of my clients have asked how they can tell if they are in selling-mode or are truly being Contribution-Centered™ while interacting with a member candidate (notice I didn’t call them “prospects” :-) ).   I think that’s a great question!  Especially since we are all conditioned to be in sales mode automatically – more on that in future posts.  So, here are a few questions that can help you begin to tell the difference:

Ask yourself…

CQ™ Approach To Group Build

Mindset Checks™

Selling Mode

 

Contribution Mode

 Am I focused on coming across well so they’ll like me and want to join my group?

or

 Am I truly curious about learning who this candidate really is and how that may affect how they would show-up as a member in my group?

     

 When a candidate asks me a question do I immediately feel tense and want to answer them right away with the best benefit statement I can muster?

or

 Do I factually answer their question, consider how the question may be an indication of their leadership decision making style, and then move back into CQ-Mode?

     
     

 Am I focused on how many people I need to “sign-up” by a certain date?

 

or

Am I focused on consistent action, adjustment, and mastery of the CQ Approach knowing that hundreds of others have successfully built great groups and I can too?

 

     

Those are just a few of the questions you can ask yourself.  For a complete list of the CQ Mindset Check List email a request to info@ChairCoach.com.  For now, you can ask yourself how you would answer those questions. 

All of this comes down to a mindset shift that you can move into if you want to.  If you choose to shift your mindset, like many before you, you’ll find it’s a much easier, more enjoyable, more authentic way to successfully build your groups! 

© 2008 Suzanne Livingston, All rights reserved.

I would be delighted to have you use and share materials, resources, and information from the Build My Group Blog. When sharing any of the information found here, in whole or in part, here’s what you MUST include:

Suzanne Livingston, Founder of CQ Institute, Inc., is the developer of the CQ™ Approach, the proven, Contribution-Centered™ way to successfully fill your groups.  Visit www.BuildMyGroup.com for additional information.  “It’s time to stop selling and start contributing!” 

Have a fabulous week all!

Suzanne

Check out the ’Calendar’ page for upcoming workshops and events or the ‘Coaching’ page for one-to-one and group CQ Coaching™ programs.

Responses

These are great reminders. I enjoyed reviewing them and I’m glad to say that I am most often in “selection/contribution” mode. Another thing I do is pretend I am coming for my normal 1-2-1 meeting with this candidate and interact in that mode to see how I feel about being in a long-term relationship with this candidate.

Ed,
Thanks for sharing!

Your comment also speaks to the fact that when you invite someone to be a member of your group you are not just making a “sale”. You are engaging in a (hopefully) long-term relationship with someone that you are going to be giving a great deal of time and attention to. There is a significant difference between starting that relationship in a peer-to-CEO mode verses salesperson-to-CEO mode.

Someday I’ll write a post about the Chair (who will forever remain anonymous  ) who was so sales-focused in their selection interviews that when they had their first group meeting the members expected them to serve the coffee…Yikes!

Hello Suzanne,

This is a fantastic find, and really great timing for me. I am just now 2 months out of training and building my first SB group. I appreciate the information, concepts and direction you provide on this blog. I would like to know if there are any examples of “introduction scripts” for calling prospective members that you can share, and what questions you might suggest for new chairs building their frist group. My current cold call script has provided 14 RSVP’s for my first event, yet it may be more about the benefits of membership, what contributions they might receive or value form membership, and less about them and the qualifying process. Can you speak to that, or make any suggestions for a new chair just getting started.

I appreciate your input.

-Scott Taylor, LA Chair

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